Peronsality Not Included

I attended a networking event last night hosted by Network Solutions, it was regarding a book called "Personality Not Included". It was interesting since it was discussing marketing techniques, as a recovering geek I suck at marketing, of course since this is something I know very little about, it was a great opportunity to learn. The basic story line (other than the author wanted to sell books, which I did help him with) was that you need to generate some sort of personality for your brand. The author is Rohit Bhargava "http://rohitbhargava.typepad.com" and the event was moderated by Frank Gruber "http://www.somewhatfrank.com". Both of these people seemed to be very bright and I might have to check out their blogs (maybe I could learn something).